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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 9, No 1 (2020)" : 6 Documents clear
The Role of Readiness to Change between Transformational Leadership and Performance: Evidence from a Hospital during Covid-19 Pandemic Dewiana Novitasari; Francisca Sestri Goestjahjanti; Masduki Asbari
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The global competition in this era requires readiness, in particlar in this Covid-19 pandemic condition that is still surging in the world, including in Indonesia health sector. This study aimed to measure the effect of transformational leadership on employees’ performance of the employee of a hospital in Indonesia. Survey was done in one of the bussiets hosptial in greater Jakarta area using simple random sampling technique and the returned and valid questionnaire results were 154 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that transformational leadership have not significant effect on the employees’ performance, but transformational leadership have a positive and significant effect on readiness to change. Findings aslo revealed that readiness to change have a positive and significant effect on relationship between transformational leadership and employees’ performance. This study also confrimed that readiness to change as fully mediator. This new research proposed a model for building employees’ performance among the employee of a hospital in Indonesia through enhancing transformational leadership practice with readiness to change as a mediator. This research could pave the way to improve employee readiness in facing the era of industrial revolution 4.0.
The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction Rini Safitri; Feri Dwi Riyanto; Indah Yuliana
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses.  Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote  employer branding includes brand identity, brand leadership, and brand communication for future business strategies.
Teleworking and Workload Balance on Job Satisfaction: Indonesian Public Sector Workers During Covid-19 Pandemic Khusnul Rofida Novianti; Kenny Roz
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The unexpected condition caused by coronavirus disease (Covid-19) in late December 2019 that spread all over the world has changed the human resource workforce. One of the Indonesian government decisions to reduce the infection is home base teleworking (working from home) policies for mostly all sectors in Indonesia, one of them is the public sector. This new work style that has never been experienced before may cause psychological stress of workload and affect satisfaction. This research aims to measure the effects of teleworking on job satisfaction mediated by the workload in 168 public sector workers all over Indonesia. Data obtained using an online questionnaire from February – March 2020 and analyzed use Smart-PLS software. The result showed that teleworking has a significant effect on the workload, but not significant effect on job satisfaction. Workload has a negative and not significant effect on job satisfaction. Hence, the workload is not the best predictor for mediating the effect of teleworking and  job satisfaction. Workers in the public sector feeling more stressed during teleworking and it caused their job satisfaction to decrease. This kind of situation can be a sign for the decision-maker on how to improve their worker's job satisfaction during the teleworking.
Identification of The Dimensions of Bank 4.0 Experiential Quality Based on Millennial Customer Perceptions luthfi abdillah; Ananda Sabil Hussein; Kusuma Ratnawati
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The development of the Bank 4.0 industry that is reflected through increased experiential quality, which is started with the identification of the dimensions of Bank 4.0 experiential quality is getting popularity for millenial. This research attempt to discover the dimensions of Bank 4.0 experiential quality based on perceptions of millennial customers. Bu surveying 673 millenials and adjusted to the characters of Bank 4.0 and millennial generation this study aims to theoretical and empirically testing the hyotehesis by using SMPLS. Results revelaed that functional quality, convenience, innovations, trust, value, risk mitigation, and security have been empirically proven as dimensions of Bank 4.0 experiential quality based on millennial customer perception.This research was only conducted in the city of Malang, so that research with larger demographic and geographic data sets is needed in order to describe the perceptions of millennial customers more accurately. Further research can be developed with new dimensions that may emerge along with the development of Bank 4.0 in both commercial banks and fintech companies.
A Drama Theory Analysis of Host-Guest Interaction In Peer-To-Peer Accommodation Lisa Putri Kusuma; Pri Hermawan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Peer-to-peer economy is characterised by asymmetric information, economy risks, and social uncertainty that may be arisen in unpredictable time. In hospitality industries, peer-to-peer accommodation allows people to rent unoccupied room or properties to stranger (i.e with the introduction of AirBnB etc). In studying the customer perception, drama theory provides a powerful framework for understanding role of emotion in an interaction. A dilemma analysis is an essential feature of drama theory approach and is described here. This paper provides further application of drama theory II, and reviews host-guest interaction by analysing dilemmas in pre-booking stage with the case if AirBnB. The conclusion is that drama theory is applicable to recognise dilemmas in host-guest interaction in peer-to-peer accommodation.
The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia) Ayu Febriyanti Puspitasari
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

This research is motivated by the increasingly competitive cosmetics product industry with an environmentally friendly concept in Indonesia. The phenomenon shows that there has been a change in consumption patterns in female Customers, especially cosmetic products from conventional cosmetics to environmentally friendly cosmetics. The purpose of this study was to determine the extent of the role of brand image, brand equity and product quality on the attitudes of female Customers of the millennial generation in Indonesia on the use of cosmetics with eco-friendly concepts, both partially and simultaneously. The population in this study is female Customers in Indonesia using stratified random sampling so that only female Customers are included in the millennial generation (ages 25-40 years) as the sample in this study. The results showed that brand image (and product quality) had a partially positive effect on costumer attitudes on the use of environmentally friendly cosmetic products. Brand Equity does not show a positive relationship to consumer attitudes because customers are more impressed by the brand image and quality of environmentally friendly cosmetic products. Brand image brand equity product quality also have a positive role simultaneously on consumer attitude on the use of environmentally friendly cosmetic products. This research highlight the response of millennial female Customers who are very adaptive to the changing times in using environmentally friendly cosmetic products therefore it is recommended that environmentally friendly cosmetic manufacturers continue to innovate on existing products based on this strategies.  

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